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This site westhillinnovation.com states the following, "The LEADER in Environmentally Responsible Composite Laminates." We noticed that the webpage also stated " Is a leading designer and manufacturer of composite panels comprised of novel cores, sandwiched between a variety of metal skins." It also stated " By engineering the core thickness, metal skins thickness and the core components, a wide range of properties can be met. Roots in the Steel Industry. Our technology was developed in 1999 within the North American steel industry. Millions of dollars invested in R and D. Numerous products and processes patented." The header had westhill as the highest ranking keyword. It was followed by innovation, composite, and laminate which isn't as ranked as highly as westhill. The next words the site used was laminates. composites was also included but might not be understood by web engines.